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4 Tips for Aspiring Encore Entrepreneurs
Encore entrepreneurs start businesses for the first time as they near retirement age. Learn new tips to start on a new path.
Voice of Customer: Steps for Conducting Face-to-Face Interviews
Gathering Voice of Customer information is the most useful of all marketing activities. Here’s a step-by-step plan for conducting customer interviews.
5 Reasons Your Startup Needs a Business Plan
Doing some pre-startup homework and crafting a business plan now will make your life post-startup so much easier.
16 Steps to Starting a Business While Working Full Time — STEP 10: Find Your First Customers
Customers are the lifeblood of every business. But how do you go about building a customer base from scratch?
Measuring Brand or Company Awareness
Do you invest in advertising, social media, and others to get in front of new customers? Here are key metrics to know if these investments are truly helping.
The 5 Elements of a Unified Marketing Strategy: Print and Digital
Learn how to use both print and digital mediums together, and in turn, drive sales, get clear on ROI, and modify as needed to grow a thriving business.
Treat Investor Meetings Like a Sales Pitch
Want to increase your success when pitching to potential investors? Learn how to tweak your approach — “selling an idea” rather than “asking for money”.
What Kind of Content Is Best for Nurture Efforts?
Content marketing can create positive brand associations, guide leads throughout the sales process, and create long-term brand advocates.
When, Why and How to Sell Your Small Business
The latest BizBuySell Insight Report found that 10,312 small businesses were sold in 2018 – which was a record number for the third straight year.
Don’t Let Growing Pains Take Your Business Down
Too fast growth is not a good thing. What lessons can you take away to help avoid the risks of rapid growth?
25 Small Business Loan Terms You Need to Know
Read these 25 terms and phrases to help you understand the language of small business lending and make a conversation with a loan officer less intimidating.
Should Your Small Business Use a Virtual Private Network (VPN)?
Do you need a Virtual Private Network (VPN)? VPNs allow you to connect to the Internet via a private server, which encrypts your connection.