An optimized website is crucial for running a competitive business in today’s electronic world. Youngstown SCORE happily offers its small business clients free SEO advice so they can more effectively compete.
A small business website designed without considering crucial SEO factors such as the ones listed below will likely be buried in the search engines results. This will force the business to 1) pay for online advertising via search engine marketing (SEM) or otherwise known as pay per click (PPC), or 2) hire a high priced consulting firm to manage their online marketing program, or 3) operate in online obscurity.
SCORE’s mission is to spur the economy by giving small business owners a fighting chance for success. Therefore, we have listened to our clients and evolved with the technology. Give us a call; it’s FREE. We can be reached via email or by phone at 330-941-2948.
SEO factors and tools include …
- Meta tags
- Keywords (density, headings, etc)
- Keyword stuffing
- Anchor text
- Site content (size, freshness, novelty, age, etc)